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Enjoying a slow-paced life during Spring Festival in E-Town

Updated: 2024-02-20

In Beijing E-Town, known as the "City of Literature" and "City of Cafes," how do people spend the Spring Festival holiday? Let's step into its bookstores and cafes to experience the leisurely holiday life here.

Reading opens the door to a quiet life


Peet's Coffee [Photo/beijingetown.com.cn]

Around 11 a.m. in the morning, stepping into the Sisyphe Bookstore, the soft light reflects off the pages of books. Some people check out with the books they desire, while others stroll between rows of bookshelves searching for their next read. You will even find some already engrossed in the books they are holding.


A resident selects a book he likes. [Photo/beijingetown.com.cn]

In front of the bookshelf near the entrance, Mr. Zheng randomly flips through books to find one that interests him. He says, "I came here to shop, and when I saw there was a bookstore, I came in to take a look." 


Citizens enjoy the cozy and pleasant reading environment of the bookstore. [Photo/beijingetown.com.cn]

Further inside, the reading bar is already full. Two girls occasionally whisper to each other, but most of the time, they quietly read their own books while waiting for their friends to arrive. Next to them, a mother is reading picture books with her daughter. She shares that, "With plenty of holiday time, instead of leaving my child to play on a phone at home, I'd rather bring her to the bookstore to cultivate a good reading habit."

Fragrant Coffee creates holiday atmosphere

The afternoon sunlight is comforting, and seizing the tail of the Spring Festival holiday, cafes are a great place for urban light socialization.


Starbucks coffee [Photo/beijingetown.com.cn]

Stepping into Starbucks, the aroma of coffee mixes with the sound of conversation, creating a leisurely holiday atmosphere. On the counter, Spring Festival-themed coffee cups catch the eye, bringing new expectations for life such as "Food Overflowing," "Flourishing 2024," "Prosperous 2024," and "Wealthy 2024."


Spring Festival-themed coffee cups [Photo/beijingetown.com.cn]

Entering Peet's Coffee, the "Guarding Treasure New Year" themed coffee catches attention, and people gather in small groups to enjoy coffee and exquisite desserts.


Citizens enjoy a leisurely and relaxed holiday at the café. [Photo/beijingetown.com.cn]

As the Spring Festival holiday draws to a close, people nearby are enjoying the remaining days of relaxation and leisurely life. In this fertile soil for innovation and entrepreneurship of Beijing E-Town, the preliminary statistics show that there are more than 160 cafes, allowing everyone to enjoy international flavors while fostering vibrant vitality for striving forward.