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Over 50,000 visits in two days

Updated: 2024-04-16

Admire flowers and take photos, explore creative markets; cycling and city strolls...

The 2024 Beijing E-Town Paulownia Flower Festival, which officially opened on April 13, is attracting many tourists. 


Citizens take photos and check in at Paulownia Avenue. [Photo/beijingetown.com.cn]

According to statistics, as of 8 p.m. on April 14, the cumulative number of visitors to Paulownia Avenue exceeded 50,000, with nearly 25,000 visits to the creative market.

Paulownia Avenue and the creative market serve as the core areas of the Paulownia Flower Festival. "Internet celebrity" photo spots, creative stalls, and exciting literary performances attracted many tourists to stop by. 

Here, you can stroll along the 5,400-meter-long Paulownia Avenue, wander through the pale purple and pink ocean of flowers, capture photos with the Paulownia flowers witnessing the city's development, and receive your "spring letter".

Ramble through the "Paulownia Flower" creative market, where you can find your favorite items among nearly a hundred booths featuring food streets, creative product display areas, sports experience zones, and more.

Here, you can also watch robots make pancakes, taste limited edition unmanned Paulownia coffee, and experience the unique charm of the city of technology and innovation.


Citizens enter the creative market to enjoy their weekend leisure time. [Photo/beijingetown.com.cn]

In addition to the main venue, sub-venues such as the E-Town History Museum, Nanhaizi Park, and the Aerospace Castle Science Popularization Base also welcome a large number of visitors due to the Paulownia Flower Festival. 

This grand event will continue until April 21, extending another spring invitation to you, to share the beauty of E-Town.

The flow of people at the event site is constant. In response to the high volume of visitors, the creative market set up a unified entrance and exit for diversion, and added security checks and increased volunteers and security patrols on-site.